Segmenting-targeting-positioning

In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation.^[1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies.^[2] The S-T-P framework implements market segmentation in three steps:

Segmenting means identifying and classifying consumers into categories called segments.^[3]
Targeting identifies the most attractive segments, usually the ones most profitable for the business.^[4]
Positioning proposes distinctive competitive advantages for each segment.^[5]

^ Dibb, Sally (1998-01-01). "Market segmentation: strategies for success". Marketing Intelligence & Planning. 16 (7): 394–406. doi:10.1108/02634509810244390. ISSN 0263-4503.
^ Cite error: The named reference :5 was invoked but never defined (see the help page).
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^ Bowen, John (1998). Market segmentation in hospitality research: no longer a sequential process.
^ Maggard, John P. (1976). "Positioning Revisited". Journal of Marketing. 40 (1): 63–66. doi:10.2307/1250678. JSTOR 1250678.

[1] Dibb, Sally (1998-01-01). "Market segmentation: strategies for success". Marketing Intelligence & Planning. 16 (7): 394–406. doi:10.1108/02634509810244390. ISSN 0263-4503.

[:5-2] Cite error: The named reference :5 was invoked but never defined (see the help page).

[:6-3] Cite error: The named reference :6 was invoked but never defined (see the help page).

[:0-4] Bowen, John (1998). Market segmentation in hospitality research: no longer a sequential process.

[5] Maggard, John P. (1976). "Positioning Revisited". Journal of Marketing. 40 (1): 63–66. doi:10.2307/1250678. JSTOR 1250678.

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